Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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At Avaider, our mission is to supply you with the highest quality streetwear using only the best materials. Avaider started in 2016 as a hobby, experimenting with designs simply drawn on paper. We drew pictures of shoes and clothes that we would like to wear. In 2017 we had a prototype model made up of one of our shoe designs and we knew right then that we had a brand- Avaider was born. What started as a hobby has now turned to an international business serving streetwear and sneaker heads as far out as China, USA, New Zealand and Australia. With our no compromise approach and our insane level of attention to detail, Avaider has firmly established itself as one of the finest streetwear suppliers in the world. Our designs are influenced by music, sneaker culture and the streetwear scene. By fusing these influences together, it allows our design teams to create unique pieces and provides a fresh take on traditional streetwear.

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