Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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Dedicated Brand

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Dedicated was founded in 2012, by a group of friends with strong backgrounds in fashion design and production, as well as contemporary subcultures, music and arts. As a result of our long-time ambition to leave a minimal environmental and climate footprint, all Dedicated garments are produced in 100% certified GOT Sand Fairtrade cotton as well as 100% GRS certified polyester or Tencel™ fibres. In2019, 85% of our production is operating on renewable energy through wind and solar power. After having reduced our carbon footprint at each stage in our value chain year by year, we will compensate the residual Co2 footprint by planting trees in India from 2020 onwards. This will also be communicated by a campaign called “Let’s grow a forest together”.

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