In 1960, Åke Nordin founded Fjӓllrӓven in his basement in the Swedish town of Örnsköldsvik. From its very first innovative framed backpacks and lightweight outdoor jackets, Fjӓllrӓven has stayed true to its original mission of making it easier for more people to enjoy and stay comfortable in the great outdoors. Backed by its impressive heritage, the company has continued to grow and develop and its clothing and equipment is now popular with outdoor enthusiasts all around the world. Every Fjӓllrӓven product is characterised by their functional, durable and timeless designs and the company is best known for its durable and adaptable G-1000® fabric. A hardwearing blend of polyester and cotton, the fabric is incredibly practical for life outdoors and can even be adapted to suit the conditions with Fjӓllrӓven’s natural Greenland Wax. Passionate about protecting the environment that inspires it, Fjӓllrӓven is always looking for new ways to reduce its environmental impact; from its innovative, PFC-free Eco-Shell fabric to its highly ethical and fully traceable Down-sourcing programme. For 2018, Fjӓllrӓven celebrates its heritage with a colourful new Greenland Collection inspired by the brand’s iconic Greenland Jacket.