Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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O’Neill was born under the golden California sun and in its cold waters, when Jack O’Neill invented the wetsuit in 1952 with a desire to surf for longer and protect mankind from the influence of the ocean. O’Neill is, and always has been, the Original California Lifestyle brand. We have a strong and unique heritage that inspires us more than ever to challenge ourselves and create a modern, high-quality snow collection that blends the latest fashion trends with the newest technical innovations and our easy Californian attitude. Even more exciting this season is the fact that we are continuing with O’Neill Blue: Our Ocean Mission and pledge to do our part in protecting our playground. Alongside O’Neill’s various sustainability efforts and beach clean-ups, the O’Neill Blue line is our way of developing innovation further across design, technology and production. Its strength and impact over the past seasons has led us to make sustainability our key concept. We are proud to share that 70% of our lifestyle range consists of sustainable products. It comes naturally for us to try new things and give ourselves additional challenges. That’s why we have enlarged the collection with an on-trend lifestyle, Adventure and Athleisure range. Product categories that fit our brand and lifestyle perfectly.

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