POP84 is a leading menswear retailer inspired by Italian lifestyle. It plans and designs contemporary men & women’s fashion, taking care of every single aspect, from production to distribution, in order to offer and spread its unique style and quality. After being leader in the 70/80’ Italian fashion, the historical Brand POP84 recovers his original imprinting, leaving the brand like it’s always been and trying to give to his collections a new life. Total look man/woman. POP aims to young people, who follow the trend, not just for aesthetic. Move people by proposing an Italian historical denim brand in a modern way; satisfy: assuring high performance and high quality clothes, that are able to improve customer fidelity over the years, with in addition, a reliable Customer Care support.