Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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Santa Cruz

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Santa Cruz has been an industry-leading manufacturer of board sports lifestyle hardware and apparel for over 40 years. Established in 1973, Santa Cruz defined a generation with eye-popping graphics and innovative products that resonated with tastemakers, pro-riders and younger generations alike. Through the visions of legendary artist Jim Phillips our graphics have become some of the most iconic and recognizable in boardsports history. Located south of San Francisco along the coast of Monterey Bay Sanctuary, Santa Cruz is a Mecca for skate and surf culture and has been from the very beginning. The appeal of this California lifestyle extends beyond geographical boundaries appealing to veteran enthusiasts who have been loyal fans for many years to the young kids drawn to us by the visceral connection to our art, style and authenticity.

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