Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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Sneaky Steve

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Sneaky Steve’s core values are firmly rooted in the industrial heritage, rainy winters and heavy salty winds of the always inspiring Gothenburg. Launched in 2007 Sneaky Steve has now grown into a full-scale footwear brand with genuine leather boots, hybrids between sneakers and traditional men's shoes and of course, still sneakers. Today Sneaky Steve has 4 Mono stores in Sweden and is among the top 3 best-selling footwear brands in Scandinavia. Sneaky Steve can be found in many stores across the globe, from Holland, Norway, Germany and Switzerland to USA, Russia, Japan and United Kingdom. When you're wearing a pair of Sneaky Steve you know that you wear a truly authentic footwear, hand-crafted in Portugal and inspired by the working class heroes of Gothenburg.

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