Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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17 October 2019

3 benefits of exhibiting in London at Jacket Required

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In case you missed it, we love London. Our city, which is home to a distinctive and unique fashion community, is one of the world’s most iconic style capitals. So, when it comes to finding a space to show off your most unique designs and exciting collections, where better to bring them than to the city that Jacket Required calls home? Here’s just a few of the reasons that exhibiting in the heart of East London at Jacket Required is the smart move for your business…

This is where the buyers are

From department stores to multiples to the agents you need to meet, the people you need to be talking to are already taking a trip to London every buying season. As the only trade show of its kind in the UK, Jacket Required offers buyers a unique and curated line up of menswear and lifestyle brands alongside exclusive content and key networking opportunities. To put it simply, this is the place buyers come to discover brands like yours.

London is a haven for inspiration

London boasts an incredibly diverse fashion identity that spans subcultures, the latest trends and more. It’s the birthplace of some of the industry’s best-known designers and incubates some of tomorrow’s most exciting creatives. This melting pot of styles is what London is known for and that makes it the perfect place for carving out a new niche. Jacket Required’s East London home is one of the city’s most vibrant and creative quarters and it pays to showcase your brand against such an iconic backdrop.

Jacket Required is a one of a kind show…

Not just in London, but in the whole of the UK. As the nation’s only menswear-first fashion trade show, Jacket Required is the buying destination for men’s fashion retailers. Combine this with the fact that London is menswear’s true spiritual home and you’ve got yourself the perfect reason to bring your collection to the UK capital.
Jacket Required’s AW20 edition kicks off 22nd and 23rd January at the Old Truman Brewery. Be part of London’s iconic menswear trade show this season.