Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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22 May 2019

5 benefits of attending a London trade show

Love it or hate it, there’s no denying the fact that London is one of the world’s leading fashion capitals. The vibrant city that we call home has produced some of the world’s most prolific designers and many of the best known men’s (and women’s) style icons call London their home. If that’s not enough to get you on the first plane, train or car to visit the UK capital this summer, here are a few more reasons London is the place to be for the spring/ summer buying season.

#1 It’s always one step ahead

From the fashion weeks to the street style, London is well-known for being ahead of the curve where fashion is concerned. It’s the world’s bellwether when it comes to both mainstream fashion trends and the undercurrents of subculture and it’s the home of all things “new”.

#2 It’s a hub

Because it’s an iconic city, it’s a default hub for buyers and designers from the UK and around the world. London has to be one of the most connected cities. If you’re looking to meet new contacts and get seen by the right people, this is the city for you.

#3 It’s steeped in history

Just as it is a champion of all things new, London is undeniably a historic city. The City’s fashion sphere is no exception. London’s geography is all but made up of fashion destinations, like Portobello Road, Savile Row, and our home, Shoreditch and it’s this that makes London’s designers and brands so unique.

#4 Its venues are unmissable

There are so many incredible trade show destinations in London, each with its own unique character and story. For exhibitors, London’s venues (Old Truman Brewery included) provide the perfect space to showcase the latest collections in a space that complements the aesthetic. For visitors, London’s spaces are sights in themselves and are the perfect place to get inspired.

#5 It’s always alive

Whether it’s a trade show, a showroom or the multiple shopping and design destinations, there’s always something to make a trip to London worthwhile. From the street styles to the iconic museums and galleries, there’s plenty of inspiration to be found just by being in the city. Attending a London trade show allows you to see the latest collections and then translate them onto the street for yourself as soon as you step out of the door.

Want a taste of London life? Visit us at Jacket Required SS20 on 24th & 25th July to see the latest collections and get inspired by our curated line up of men’s and women’s fashion and lifestyle brands.

Enquire now Register to visit