07 February 2020
Drapers’ pick of the product at Jacket Required
Jacket Required shifted focus to premium brands and sustainability for its autumn 20 edition, held at The Old Truman Brewery in east London on 22-23 January. This season, there was a reworked layout and new, focused “showrooms” highlighting sustainable and streetwear brands. The refreshed look included newly introduced tall white walls between the exhibitors, and was well received by participants for giving a more curated feel to the show and encouraging visitors to explore the areas not immediately visible from the room entrances.
Among the new collections and brands that caught Drapers’ eye were:
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Alex Ridolfi: Luxury Italian men’s knitwear brand Alex Ridolfi launched its debut collection for autumn 20. Based in Italy, all the brand’s knitwear styles are manufactured near Bologna, in a factory it shares with names including Gucci, Alexander McQueen and Stella McCartney. The styles are muted, elegant and eye-catching in luxurious, high-quality fabrications. +39 348 0177254 alexridolfi.it
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Twenty Montreal: Canadian premium loungewear brand Twenty Montreal showed its full menswear collection at Jacket Required for the first time for autumn 20. Distributed by A2B Agencies, which is also the agent for Alpha Industries and Luke, the brand focuses on high-quality knitted loungewear and is targeting top-tier UK accounts. The products are made using a unique “hyperreality” jacquard – which enables the brand to incorporate photos into the weave of the fabric. 020 7485 0728 twentymontreal.com
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Serts London: Footwear brand Serts London launched its debut collection for men and women for spring 20, and made its debut at Jacket as it hopes to pick up its first stockists for autumn 20. Designed in London, the brand was created by Oguzhan Sert in collaboration with his family’s Istanbul based factory, which makes all of the brand’s footwear. Highlights include a chunky-sole trainer and a flat tennis shoe style – both of which are available for men and women, and are made from Italian leather. 07498 184424 sertslondon.com
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Ucon Acrobatics: It was accessories brand Ucon Acrobatics’ first time showing at Jacket Required for autumn 20, and the brand is launching in the UK this year. The Berlin-based company was founded in 2001, and previously also had a ready-to-wear collection, but stopped five years ago to concentrate on bags and accessories. It uses sustainable materials, including recycled plastics, in all products and is eco-conscious in its manufacturing. jarrod@brandcodistribution.co.uk ucon-arobatics.com
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Komodo: Established in 1988 by Mark Bloom, Komodo claims to be one of fashion’s first sustainable brands. It offers both men’s and women's wear and all fabrics used are as environmentally friendly as possible, and the brand uses organic cotton, hemp and ethically produced wool. Outerwear is being introduced for the first time for autumn 20, including styles lined with fleece made from recycled plastic bottles. 020 7722 3523 komodo.co.uk