The sun is shining, the beer is cold and Jacket Required is ready for its seventh edition, taking place this season at The Old Truman Brewery, the epicentre of the East London creative class.
 
Always looking forward, while we enjoy what this July has to offer in our capital, buyers and members of the press are getting ready to visit our family of brands over two days next week to see what’s in store for spring/summer 2015. Whether that be the very best of British, an eclectic offering from across Europe, those who join us from a transatlantic journey, or a fusion of Eastern essentials.
 
So, for now, we serve a sextet of collections who join our line up for 30 & 31 July – see the full list on the Jacket Required Brand Page of the website.
 
Join the conversation on our Facebook, Twitter and Instagram pages. Don't forget #jacketreqd.
 
 
Private White V.C.


 
Private Jack White was a true English gentleman and World War One military hero. Awarded the Victoria Cross in 1917, he returned to Manchester as an apprentice at the factory which now carries his name, eventually becoming its owner. Now owned and managed by Private Jack White’s great grandchildren, the company proudly utilises the finest British materials and craftsmanship, sourcing fabrics from local mills and employing traditional manual production techniques.
 
Directly inspired by Private Jack White’s wardrobe, the collection is designed by the former head of Dunhill menswear, Nick Ashley - with meticulous attention to detail, emphasis on high quality local materials and a classic aesthetic, Private White V.C. is an iconic British menswear brand for the modern gentleman who demands integrity, style and durability from his clothing.
 

Millican


 
Established in Keswick in 2008, Millican is inspired by a local legend – Millican Dalton. Back in the early 1900s, Dalton left conventional city life behind to live simply outdoors in the Lake District’s famous Borrowdale Valley. He soon became the original outdoorsman, a self-taught professor of adventure who shared his ideas with anyone who dared.
 
Today, the brand sets out on a mission to connect others with its world, their freedom and their dreams. For spring/summer 2015, its originals collection creates new inspiration for the 21st century, while its collaboration with Fujifilm UK serves up rugged, travelfriendly shoulder bags and handmade felt Camera Protectors for the award-winning X-Series digital camera range. New for the brand is the launch of The Maverick Collection – inspired and driven by people who act on adventurous ideas. Simplicity is strength, with products made using only a few panels of exclusive Bionic® sustainable, high quality waterproof canvas. A brand for adventurous spirits and souls. 


Hamilton & Hare


 
Inspired by the original boxing short worn in the ring to make prize fighters look and feel their best, new brand Hamilton & Hare designs men’s underwear and loungewear to do just that. Launched in London in 2012, the finest fabrics and unprecedented attention to detail usually reserved for outerwear are used, setting out to give underwear the respect it deserves. Underwear is elevated from functional basic to a more stylish, desirable item, with quality and fit top priority.

The spring/summer 2015 collection brings a superior jersey range to the offering, featuring seriously soft-stretch briefs and perfectly tailored tees in a subtle, masculine palette and luxury lounge trousers to take you from bed to breakfast and beyond. 

 
Sebago


 
In 1946, three New England natives, Daniel J. Wellehan, Sr William Beaudoin and Joseph Cordeau, produced their first shoe under the Sebago-Moc brand. This unique hand-sewn Penny Loafer, with true moccasin construction and patented welt, was an instant success among the local population. Since the beginning, Sebago has bucked the trend by making shoes the right way, not the easy way. While a lot may have changed since 1946, as the brand constantly evolves to meet the requirements of the modern world, this cornerstone of its approach remains.
 
68 years later and a shortening of the name to Sebago, its footwear has been adopted by discerning wearers across the globe. Sophisticated, beautifully crafted and steeped in tradition – the brand continues to evolve both in styling and use of materials, and is as fresh and contemporary as the day the first pair left the cobbler’s bench.
 

Armor-Lux


 
Legend says Breton fishermen wore striped shirts to make it easier to distinguish a man overboard in the dark water. A marker of identity, every family had its own stripe pattern, in a trademark indigo blue colour. The Bonneterie d'Armor was founded in 1938 by Swiss-German businessman and engineer Walter Hubacher, starting with production of high-quality underwear and striped shirts under the brand Armor-Lux.
 
Today, Bonneterie d'Armor has three production facilities in France, 650 employees and more than 70 years of experience, remaining committed to sustainable development and deeply involved in the local life as one of the few remaining Breton manufacturers to still be based in beautiful Brittany. Its Heritage Collection tells the story of unique garments of the region and the brand’s nautical themed history – through different old knitting techniques that live again in selected pieces, as its core product stands firm in the centre: the Breton striped shirt.


The British Belt Company


 
Handcrafting the finest English-inspired leather goods since 1946, The British Belt Company brings together premium leathers with traditional skills that have been passed through the generations, to produce timeless goods and accessories.
 
Despite the changing world we live in, its passion remains the same. Part of a family owned manufacturer located in England’s smallest county of Rutland - the brand maintains its commitment to British manufacturing, employing more than 50 craftsmen to handcraft all belts and braces in the heart of England.