In the realm of dramatics, writers reveal an imagined protagonist by using costume to determine character, time, theme and mood. In the world of fashion, this same characterisation and method of presenting and revealing an individual is implemented by design teams as they put together and present collections each season.
 
Whether through sharp tailoring, selvedge denim, heritage knitwear, carefully crafted footwear or technical outerwear, each brand’s dedicated devotees make their style selection to reflect their originality.
 
Today’s run-through of building brands highlights just a few of the labels that will join together in two weeks’ time in the setting of London’s Old Truman Brewery for the 10th edition of Jacket Required, ready to take their places centre stage and accent any aficionado’s wardrobe with unexpected and distinctive details to critical acclaim.

See the full list of brands joining us so far on the Jacket Required website.
Curtains up.

Lyle & Scott

Synonymous with quality and style, iconic menswear label Lyle & Scott blend expert craftsmanship and seamless execution to present a dedicated range of shoes and accessories at the autumn/winter 2016 edition of Jacket Required.
 
With a sporty mix of casual garments, the Scottish fashion house recently celebrated its 140th anniversary. It commemorated the occasion by realigning itself with its original heritage, channelling nearly a century and a half of sartorial excellence reinterpreted for the modern man. The new season’s collection continues to pay homage to the heritage brand’s association with golf and British culture, but with a refreshed brand focus that, while drawing on the label’s illustrious archive, bridges the gap between a nostalgic and contemporary aesthetic.

 


Since the birth of rock and roll in the late 1950s, British street culture has influenced both fashion and music worldwide. This attitude is central to the design philosophy of upfront, straight talking British clothing label Pretty Green.
 
Founded in 2008 by Oasis frontman Liam Gallagher, each collection combines classic British style with unexpected detail. Named after a track by The Jam, Pretty Green offers simple, classic clothing with a modern twist. For autumn/winter 2016, the brand continues to offer signature parkas, paisley prints and psychedelic influences while adding a comprehensive footwear collection for its band of loyal fans. Inspired by an archive of music legends, this season also sees the launch of a highly anticipated capsule collection celebrating the style of Jimi Hendrix. With an authenticity born of a deep understanding of street culture and the things that make it relevant today, the brand unites people through a love of music and fashion.


Hunter Original



Built on innovation and authenticity, progressive heritage label Hunter takes a pioneering approach to everything it does. Founded in 1856 and renowned for its iconic Original boot first introduced in 1955, the brand holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of Edinburgh.
 
First introduced for autumn/winter 2014, the Hunter Original label creates performance product to protect from the weather across all terrains. With a rich history of innovation and now under the creative direction of Alasdhair Willis, the brand is never constrained by tradition, celebrating its roots as a wet weather specialist while expanding its offering to include fashion-forward, outdoor-inspired outerwear, knitwear and accessories and enhanced footwear alongside its classic rubber boot. With innovative, utilitarian, technical fabrics, elements of the Original boot’s 28-part construction are referenced throughout, including the buckle and moustache detail at the toe to produce a standout collection that is both sleek and sturdy.

 
Marshall Artist



Born in London in 2001, Marshall Artist quickly became acknowledged as one of the UK's best loved emerging menswear labels, represented at some of the country’s finest retailers including Jones and Selfridges along with international stores Colette and Ships, Japan. In January 2015, the brand was acquired by creative trio Ed Quiligotti, Tom Summerfield and former Creative Director Neil Maloney, who, with their shared passion and vision for the label, undertook a comprehensive rebranding, refining and redefining the collection.
 
Autumn/winter 2016 sees Marshall Artist draw influences from classic Italian sportswear and British tailoring, continuing to produce innovative menswear through fabric research and the construction process of its garments. A strong offering of technical outwear features within the collection, adding a casual feel. Quilted and softshell jackets are presented, as are button-down vests, with key styles including the Hardshell Tactical Jacket constructed from Durawax Nylon and the classic four-pocket Compacta Snow sitting alongside a seam-sealed Harrington and deconstructed mac and blazer in bonded 3L cotton. Not to mention the introduction of casually crafted denims, including a 4 per cent stretch fabric across an impressive range of washes and finishing techniques. 
 
A growing selection of graphic prints are ever-present, with key patterns including Argyles across fleece, pique and jersey. A colour palette of khaki, bronze, olive and military green sits alongside rich clarets and deep reds, with injections of burnt orange and sunflower yellow balanced with greyscale options. With a newly unveiled signature sleeve sign-off branding, ‘Siren’, now a key identifying feature throughout, Marshall Artist takes on a more channelled, casual appeal that champions British subcultures and modern tailoring.


Wolsey 

Established as a hosiery manufacturer in 1755, Wolsey also has a long history as a supplier to the British royal household since 1935 and was the first UK company to receive the British standard 5750 for its quality manufacture of socks. Everything Wolsey makes is inspired by its heritage and influenced by classic design, allowing the brand to display an impressive authentic aesthetic that matches its unrivalled credentials.
 
Having supplied socks and underwear to some of Britain’s bravest and most inspirational men – from explorers, soldiers and pioneers to royalty – Wolsey creates pieces of the highest quality, proving stability and strength in the market. Today, the brand draws inspiration from its extensive archive and continues to design exceptional products for men of exploration and adventure, proudly waving the British flag with a remarkable collection.