As Jacket Required looks to its 10th anniversary edition in February, its approach since day one has been to strip out any bold branding or marketing propaganda to offer a straightforward set-up – allowing product to speak for itself and offer an honest aesthetic.

This blueprint remains very much at the heart of the premium menswear trade show and, this season, the team is pleased to introduce three brothers, Simon, Jonas and Daniel – the trio behind Danish design studio Ziito.

Creating industrial furniture from long-lasting materials to offer strength and functionality, Ziito’s timeless designs are crafted using galvanised steel pipes and natural, untreated wood.

For the autumn/winter 2016 edition of the show, over 300 collections will be showcased to buyers and press in a stripped-back yet styled setting, as we present Wood by Ziito – a collaborative clothing rail series bringing minimalistic Nordic design to Jacket Required.