22 January 2020
Jacket Required moves to a new home for SS21
Premium, sustainable and streetwear menswear show Jacket Required has announced it is moving to a new home as of July 2020. For the SS21 show, taking place on the 22
nd – 23
rd July, Jacket Required will be moving to the iconic Saatchi Gallery in south west London.
Martin Arnold, Fashion Portfolio Director at Hyve Group plc said in a statement: “We want to give the SS21 edition of Jacket Required a significant reboot, so in line with our plans to really push the premium edge of Jacket Required and make it the UK’s only true home for premium menswear once again, we’re moving to the iconic Saatchi Gallery. As many regular Hyve Fashion attendees and exhibitors will know, our premium womenswear show, Scoop, also calls this venue home. As we continue to align the fashion portfolio, we wanted to bring Jacket Required in line with Scoop’s setting and values, to ensure that our premium offerings across men’s and women’s fashion truly match. While the two shows will remain separate, running to their own original datelines, we believe that aligning Jacket Required with Scoop will help to solidify our premium identity.”
Jacket Required will be making its debut in SW3 from the 22nd - 23rd July 2020, offering showroom spaces for Sustainable, Contemporary, Streetwear and Tailoring sectors.