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13 August 2015

Jacket Required x The Trends - Denim

The spring/summer 2016, Jacket Required showcased some interesting changes in the European denim market, with established brands unveiling new denim-focused collections, as well as others incorporating the wider use of indigo, to the extent of even rebranding to form indigo-focused labels. With spring/summer often comes lighter washes and fabric, but there’s also been a preference for the worn aesthetic, with ripping, considered bleaching and pronounced twills.

“Everyone's buying white denim. We've got a collection with indigos and difference structures, but on the denim front it’s very white and clean – there’s a fresher look and feel,” says Lee Jeans, whose collection is a continuation from spring/summer 15, incorporating woven constructions and alternative pieces such as denim leisure pants. Ecru and white have also been adopted by other denim brands such as Blue Collar Worker, which has introduced a limited-edition collection in addition to its mainline offering.

Scandinavians have always been well known for their minimal approach to denim, utilising a modern, cleaner ethos to create aesthetically led denim. Though Wood Wood has previously included denim within its collections, this year the Danish brand unveils its w.w. denim line, which provides two fits for men, two fits for women and additional seasonal fits. Launched with a capsule collection consisting of denim shirts, jackets and T-shirts, the colours and washes have been kept modern and simple. The brand says, “There have been questions over the years as to why we don’t have a denim offering that sits with our other products. Our CEO has a long history in denim and it’s something we wanted to reintroduce.”