Jacket Required, the UK’s only contemporary menswear and streetwear trade show, taking place at the Old Truman Brewery on the 22
nd – 23
rd January 2020, has announced a partnership with Klarna UK to support its commitment to menswear retail and the fashion industry. The show has also revealed a line-up of new brands to the show offering visitors the opportunity to view their collections for the first time in the UK.
On-site, the show sponsor will create a branded installation at the entrance of the show, as well as providing the Klarna Lounge, a break-out space for visitors to meet and network. Klarna also co-sponsors the Jacket Required After Party on Wednesday 22
nd January from 7pm – 12pm at Beach Blanket Babylon, Shoreditch. RSVP to attend.
Luke Griffiths, Vice President and General Manager at Klarna UK says in a statement; “Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK High Street. Our support of Jacket Required this year is a demonstration of our commitment to menswear retail and the Fashion Industry. We are very excited to be supporting the event and sharing our experience of removing friction from the buying experience for millions of shoppers.”
New brands to expect at the show include Aigle, Bjanko Milano, Ucon Acrobatics, Dashel, Daisy King Club, Komodo, Revolution, Conscious Step, United Change Makers, Surf Perimeters , Oscarlino, Alexridolfi, Snowman New York, Saint James, Valentino De Santis, Serts London, Munich Footwear, Invicta, Parkland Bags, Mossimo Clothing, Randolph, Twenty Montreal, Sorren, Bjorn Borg, HEDON, and ON.
A selection of key returning brands include Didriksons, Fjallraven, MAKIAPOP 84, Kangol, Bailey of Hollywood, Cheaney Shoes, Loake Shoemakers, Blundstone, Yogi , OSPREY, Superga and Sebago.
Adam Gough, Event Director at Jacket Required says; “Visitors are going to see some dramatic and strategic changes to this season’s Jacket Required. We have re-evaluated what visitors want and created a show we hope will be well received by the industry. With an emphasis on sustainability, new and premium brands as well as streetwear, the tight edit will be very focused. We are delighted to introduce Klarna as our headline sponsor to raise awareness of their services in retail. They have made a big impact since their launch and both retailers and shopper’s benefit from their simple payment solutions.”
Taking place in East London’s Old Truman Brewery on the 22
nd – 23
rd January, Jacket Required is a premium show offering buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, footwear, accessories and lifestyle products.