This time next week, Jacket Required will open the doors to select buyers and members of the press from across the globe for the latest edition of its premium menswear trade show. Over two floors within the no-nonsense industrial space of London’s Old Truman Brewery, the directional trade event promises to feature more than 200 labels across premium apparel, accessories, footwear and lifestyle products.
With each passing week, we have welcomed more labels into our family of brands ahead of the seventh show, as both fledgling and established collections alike prepare for next week and, indeed, spring/summer 2015.
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Chinti and Parker
The beauty and challenge of creating desirable, lasting menswear is that there is no room for melodrama or needless flourish. Masters of the deceptively simple sweater and tee, Chinti and Parker further proves its grasp of this point with its spring/summer 2015 menswear offering and the introduction of shirting to its collection – striking a fine balance between off-duty and semi-formal.
Though only its second menswear collection, the label displays an innate understanding of the contemporary male, showing a commitment to craftsmanship and quality – respectful of underlying traditions of all great menswear, with an ability to whittle the modern man’s style requirements down to the kernel.
Good Guys
Hailing from Paris, Good Guys’ footwear is reminiscent of a post-war Americana look, with an all-important French twist. On first inspection, the collection looks to be crafted from luxurious suede, but in fact the entire line is made from the newest non-animal materials available.
Created in 2010 by designer and illustrator Marion Hanania, a penchant for shoes and vegetarian lifestyle combine. Having worked as a footwear designer for brands such as Isabel Marant, Dévastée and Pablo-Gerard Darel, Hanania set out on her own quest – to make a difference by creating a fashionable, yet vegan shoe – to do good, not harm. For spring/summer 2015, the brand introduces a premium, Made in UK collection – Bloody Good Guys – as well as collaborating with Macon and Lesquoy to form footwear featuring embroidered patches, offering fun shoes that tell a story.
DKNY Men
DKNY Men makes its Jacket Required debut to bring the eclectic, fun, fast energy and spirit of New York city to East London. Addressing the real-life needs of people everywhere, from work to weekend to evening; the brand consistently delivers its unique mix of style around the world.
A testament to both NYC and its people, the spring/summer 2015 DKNY Men collection is both practical and stylish – with a minimal colour palette set to casual suiting and lightweight jackets providing endless versatility and contemporary combinations for cities that rarely sleep.
Triumph & Disaster
At 13 years of age, Dion Nash received a framed poem from his father called IF by Rudyard Kipling. At a time when father and son were butting heads, the poem was promptly defaced, graffitied and thrown in a bottom drawer, but never thrown away. A poem offering advice from father to son on how to be a man – it is about humility, honour, risk and reward.
Two decades later, the seed of an idea for a range of grooming products was formed, with values like these in mind – so when a tattered old poem was uncovered in the bottom of an old chest, ‘If you can meet with Triumph & Disaster and treat those two imposters just the same’, the deal was done and the brand was born. Triumph & Disaster's philosophy is to use the best of science combined with the best of nature to produce naturally derived but scientifically engineered products that work – reminding us that acts of ritual and preparation are worthy endeavours and that being well groomed is something of which to be proud.
Sunday Somewhere
Focused on detail, quality, simplicity and originality, Sydney-based eyewear brand Sunday Somewhere is intrinsically a unique mindset. The brain-child of eyewear aficionado Dave Allison, his vision of creating a fresh, covetable and timeless optical collection became a reality in 2010.
Not interested in offering its consumers a better life, but pioneering a make-up-your-own-mind attitude, there’s no requirement for catchy slogans, no need for by-lines. Instead, the brand philosophy is simple – frames are beautifully crafted, classic and modern. An aesthetic influenced by both the past and future, the collection references classic vintage frames, intricate modern details and futuristic materials – the finish is practical, a wearable modernity.
Mads Nørgaard
Believing what you wear should support you in your ways and beliefs is the deeply rooted vision of Danish fashion house Mads Nørgaard. Classic menswear has been as its core for over twenty-five years, with careful direction from founder Mads Nørgaard himself, having searched unsuccessfully for fashion forward clothing, timeless in design.
Conscious of not letting unique style be swept up in the ever quickening pace of the rag trade, its spring/summer 2015 offering reinforces its signature Scandinavian style. The new collection is all about optimism, energy and effortlessness designed to evoke the sounds of a Mozart clarinet concerto, and the crisp precision of speedway racers suits to encapsulate an optimistic light spirit.