Jacket Required is less than a day away, and true to form we’re celebrating the imminence of opening day with a look at some of the menswear brands joining the line-up for AW20.

 

In 1960, Åke Nordin founded Fjӓllrӓven in his basement in the Swedish town of Örnsköldsvik and has stayed true to its original mission of making it easier for more people to enjoy and stay comfortable in the great outdoors ever since. Passionate about protecting the environment that inspires it, Fjӓllrӓven is always looking for new ways to reduce its environmental impact; from its innovative, PFC-free Eco-Shell fabric to its highly ethical and fully traceable down-sourcing programme.
 

Vintage Supply finds the best of the old and makes it feel new. The brand re-work, re-use and re-fresh vintage garms, fabrics and prints to offer an alternative to fast fashion brands. They make, print and dye all their products ethically in the best factories and keep the majority of their operations in the UK with people whose names they know.
 

O’Neill is, and always has been, the Original California Lifestyle brand. With a strong and unique heritage that inspires their modern, high-quality collections, O’Neill blends the latest fashion trends with the newest technical innovations and an easy Californian attitude. This season, O’Neill continues their O’Neill Blue to protect the ocean. Alongside O’Neill’s various sustainability efforts and beach clean-ups, the O’Neill Blue line develops innovation in design, tech and production.  
 

 
Lois Jeans is a European brand with European philosophy, setting it apart from the denim brands that base their narrative on the cowboy lifestyle. The Lois Jeans audience are young Europeans that express their ideas through a different way of dressing as well as through music, art and innovation. Lois continues to echo their past while still creating innovating and fashionable denim ranges relevant to current trends across the globe and is excited to be relaunching the brand in the UK.
 

LUKE 1977 is an independently owned, British-born full lifestyle collection. Established in 2001, the LUKE 1977 brand has gone from strength to strength, successfully establishing itself amongst the UK’s fastest growing menswear brands with well over 500 points of sale worldwide. LUKE 1977 is a practical interpretation on contemporary menswear with a fashionable twist and has all the components to be worn by the Modern Lad, the Gentleman, the Working-Class Hero and the “Bit-Of-A-Rogue”.

Discover the menswear collections you need to see at Jacket Required on 22^nd and 23^rd January at The Old Truman Brewery.

 

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