London’s signature style is forever inspired the new and next. And at the heart of it all, is East London. Home to world-famous fashion and design schools, as well as the creative minds who bring them to life, Shoreditch thrives on the up-and-comers. That’s why we chose to make it our home. Every season, Jacket Required brings you some of the most exciting names in fashion, and SS20 is no exception. Say hello to some of the new faces joining the line-up this season.

Royal Robbins

The company Royal Robbins was founded by its namesakes, Liz and Royal Robbins, pioneers in the golden age of climbing. They made clothing that would go anywhere. Fifty years on and Royal Robbins still do just that. Focused on design and function, versatile style and features, lightweight packability, the Royal Robbins mission is to help active travellers venture further and experience more.

 

This modern eyewear brand is just nine years old. Defined by reinvention and innovation, Izipizi designs eyewear for every facet of modern life. Colours, style and simplicity are what the Izipizi aesthetic is all about and their SS20 collection is no exception.

 

British brand Jeff Hicks will be bringing us casual luxury with their top tier collection this season. Established in 2017, Jeff Hicks’ team is small but perfectly formed. Created by a group of likeminded individuals, the Jeff Hicks brand encompasses style, simplicity and authenticity driven by passion.

 

Thoughtful pieces for conscious, style-savvy customers. This is what sums up the Unfeigned collection. Catering to those individuals who are willing to reshape the world with their fashion choices, Unfeigned prides itself on the sustainable processes and materials that set their collections apart. This sustainable brand is bringing transparency to the industry and conscious collections to closets one step at a time.

 

The definition of street wear, KING ICE is one of the internet’s strongest players in the fashion ecommerce game. The brand, which has worked with hip hop royalty, including names like Snoop Dogg, Wu-Tang Clan and Notorious B.I.G, creates chains, earrings, bracelets and other jewellery that captures the spirit of the music the creators love.

 
Meet the new faces, and many more exciting brands, at Jacket Required SS20. Join us at the Old Truman Brewery on 24^th & 25^th July for the SS20 season.
 

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