Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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24 January 2020

Upbeat response to changes at Jacket Required

Premium, streetwear and sustainable menswear show Jacket Required received positive and upbeat feedback during this week’s show with the new curated layout working well for exhibitors and buyers alike. Response to the show’s move to its new Saatchi Gallery home and increased focus on sustainability, premium and tailoring sectors was equally well-received. A steady volume of orders was taken, with visitors in attendance including End Clothing, Asos, Article, John Lewis, Urban Outfitters, The Project Store, Filati, Stuarts, Fenwick, Natterjacks, Sefton, Anthropology and Harvey Nichols.
Showroom A, dedicated to a host of sustainable brands including Dashel, Conscious Step, Komodo, United Change Makers, Thalassophy, Revolution and Raeburn, maintained a buzzy atmosphere throughout the two-day show. Christopher Raeburn said: “We’re a really proud British brand. We’ve been going now for 11 years and we’ve found that there’s so much more conversation around what we’re doing around responsible design; the idea of remaking, recycling and reducing. We’re so proud that Jacket Required has been so supportive in what we’re doing, it’s a really natural alignment. We’re really pleased and proud with the space that we have here, and we’ve already met some really good people this morning, so, so far, so good. For us [exhibiting at Jacket Required] is a bit of a no-brainer. It’s an opportunity to meet directly with all of the amazing British stores and press that we have around the country and build the momentum really.” 
Dashel had a great reaction to its new Helmets for Life collection, a range of eco cycle helmets using recyclable materials and a full recycling service for customers when the product is finished with. Oliver Sweeney demonstrated their bespoke service with an onsite tattoo artist. Alex Ridolfi, Italian brand of men's knitwear, born from almost forty years of craftsmanship experience showcased its premium fine 18-gauge work knitwear. &Sons had a great response to its range of unique workwear clothing and British made denim and accessories, designed by and for craftspeople, artisan makers and creative pioneers, using only the finest natural materials. Snowman New York launched its functional outerwear with its waterproof blazer looking set to become the ultimate high function wardrobe staple. ON showed its revolutionary running shoes developed to recreate the sensation of running on clouds. Their AW20 Performance All Day collection remains true to the brands core, featuring their patented CloudTec sole and Swiss engineered speedboard, fused with street ready style.
Alice Woods, Buyer at Asos said: “It is exciting that Jacket Required is moving to Saatchi Gallery. Good to be specialist and as a buyer it is great to see a concentrated selection of premium menswear brands.”
Adam Gough, Event Director for Jacket Required says: “Firstly I want to say a huge thank you to everyone on the team, our official sponsor Klarna, and to all our incredible brands, who have helped create a successful and inspiring show. It’s been positive to hear such great feedback on the changes we’ve made to the show, and we are feeling really upbeat about our future at the Saatchi Gallery.”
Jacket Required will be making its debut in SW3 from the 22nd - 23rd July 2020, offering showroom spaces for Sustainable, Contemporary, Streetwear and Tailoring sectors.