Following the cancellation of Jacket Required's July edition, moving forwards the menswear portfolio will be curated by Karen Radley, Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop's women's fashion labels and will be part of the show's exciting September 2021 edition.

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07 November 2019

Why face-to-face networking at a trade show is so important

If the growing trend towards digital detoxes and eschewing screen time can teach us anything, it’s that there will always be value in face-to-face interactions. This extends outside of our personal lives, and into our professional ones as well. While there is arguably still a place for the networking that happens in our inboxes and DMs, there’s no better time than during a trade show to have meaningful conversations with those who could help grow your business.

Whether meeting new people or building a personal connection with someone you’ve only had the chance to ‘e-meet’, a trade show gives you the opportunity to bring to life your collection and personality side-by-side.

Nothing left unsaid

Have you ever come off a Skype call feeling like things felt way too buttoned up and formal? Or drafted an email that you felt was missing the mark in tone? That’s probably because the best kinds of communication come from our non-verbal signals, like body language and tone of voice. This, as well as the fact that people tend to be open to having much more honest and candid discussion when they’re standing in front of you, mean you should be jumping on the chance for every face-to-face networking opportunity throughout the year.

Breaking down barriers

There’s no denying the value of technology in breaking down huge communication barriers, whether your business operates locally or internationally, but that doesn’t mean we should overlook the networking opportunities that come at a trade show like Jacket Required. Not only will face-to-face interactions help to foster your credibility if you’re running a burgeoning business, but it will also give you the chance to build long-term relationships that will stick around as that business grows.

When nearly 100% of people feel that face-to-face contact is important for long-term relationships, there’s really no room to disagree.

Plus, there’s the fact that networking in person will also:

- Encourage collaboration with brands and buyers
- Provide a space for innovation
- Increase referrals for your business.

With buyers descending on Old Truman Brewery from more than 23 countries around the world, Jacket Required gives you the chance to get up close and personal with a network that doesn’t discriminate on the basis of geography.

To be part of January’s edition of Jacket Required, you can apply for a stand or register to visit today. See you at the Old Truman Brewery on 22nd and 23rd January 2020.

Source: “Why Networking in Person is Still Important for Freelancers” article by Abdullahi Muhammed for Forbes